I still remember the first time I had a prospect call me up one day and ask to join me in my network marketing business. You see, this particular prospect had already researched me and who I was before he called. He read a number of my articles and he watched my videos. Do you know what was happening between my prospect and I during this time Friend? It is called RELATIONSHIP building.
The POWER that the Internet offers today is unbelievable. Through my video’s and other marketing strategies my prospect was able to get to know me and trust me on a personal level. The best part was it was on Auto-Pilot. I did NOT have to go door to door like I used to when I was trying to build my network marketing business and seek out interested prospects. Not only did this take a tremendous amount of time but I might (if I was lucky) find one or two interested people who would take the time and hear what I had to say in any given day. How was I expected or anybody in my downline expected to build a business this slowly? The TRUTH: It did NOT happen to me and it did NOT happen to my team.
This is the #1 reason WHY people eventually quit in their network marketing business. That reason being a lack of interested and qualified people to talk too. It’s funny, I was taught back then to just pass out a DVD or CD to a prospect and then ‘shut up.’ I was told to let the ‘tool’ do the work or let my upline answer questions and build rapport.
Doing this was SUPPOSED to be duplicatable. The truth was it took the ME out of the equation and made me look like a random SOLICITOR and not a PROFESSIONAL ENTREPRENEUR who had true VALUE to offer people. The interesting thing was that while observing all of the LEADERS in my company and their teams I found that their downlines looked up to them and valued them. Also, it was easier for them to RECRUIT others because they were seen as more valuable in the eyes of their prospects than me. This VALUE allowed the top leaders in my company to recruit bigger fish.
After taking my business online a few years ago I had to really get rid of a lot of the training my company and leaders taught me. The secret behind HOW these successful ‘Guru’s’ or top money earners were recruiting so fast was that they developed their BRAND and they knew HOW to MARKET it.
Today’s message is very POWERFUL Friend, because if you really ‘GET’ how powerful BRANDING is to your business then you will be light-years away from other distributors and earn more money faster.
I hope that after reading today’s lesson Friend you will see WHY building your brand is vital to your business. Think about this for a second, HOW much are YOU worth to the MARKETPLACE?
Really think about this for a minute and decide on your worth. It is the first step to developing your brand. Everyone comes to the table with a certain level of VALUE. Brian Tracy in his book,‘The Psychology of Selling’ makes a great statement. ‘NO One is SMARTER than you and No One is BETTER than you.’
The truth is we all start at the beginning. Leaders are NOT born they are made and you are what you think about most of the time. If this is true and ‘it’ is, then we need to be pumping our brain everyday with PERSONAL DEVELOPMENT training. We need to work harder on ourselves until we instill the skillsets and the self-confidence and determination that will take us to the top.
None of this happens overnight Friend. It is HARD. Being a success is hard work. Anyone who tells you differently is deluding themselves. But the reward is worth it. Living a life on your terms is SOOOO worth it!
Being out of DEBT and free is worth it. Having extra money in your bank account is worth it. Spending more time with your children and your family is worth it. Working for fun and not because you have to is worth it. You might have other reasons, but the truth is too decide on the price you will have to pay for success and resolve to pay that price.
Your BRAND is YOU! The top factor in WHY your prospects will decide to join your business is YOU. In the back of their mind Friend your prospects are always asking themselves if you are the leader that will show them how to achieve success in your business opportunity.
In Online marketing the best way to brand yourself as a leader and a person that attracts prospects is to give away value. As you learn new skills or experiences, simply use this knowledge to help others. When prospects view you as a MENTOR who truly desires to help and who gives incredible amounts of value they will naturally become ATTRACTED to you.
This is how you must build your brand online Friend. Another important point to understand is that online people are skeptical. It’s understandable why people choose not to listen to you when they don’t know if you are telling the truth or if you are who you say you are. They have good reason to feel this way Friend. Many people online are putting on a facade. They market themselves as the ‘Jack of all trades’. They are only out for one thing and that’s usually money and they are definitely NOT adding value to the marketplace.
This leads me to the next and what I consider to be the most VITAL part of developing your brand. This is your AUTHENTICITY. That’s right, you must be AUTHENTIC online. In this universe there is only one of YOU. You are a special person Friend and because of this the marketplace wants you not somebody else.
In my life I make it known that by trade I’m a professional Librarian. This is a career that I love and I’m proud of. I also have a business that I love and am passionate about. It’s this authenticity that attracts loads of people to me. I may not be the best looking person on the Internet or the most successful but I’m the best at what I do.
It’s this VALUE that I’m willing to share with others that makes me an ATTRACTABLE entrepreneur that people want to get to know and work with. The by-product to increasing my value everyday and practicing self-discipline (so that I’m making sure the tasks that I need to do daily are getting done) is self-satisfaction and cash flow.
Once you grasp how important AUTHENTICITY is to building your BRAND Friend you will be on the high road to success. Begin immediately, if you haven’t already, working on yourself. Listen to good personal development and skill set audio tapes/CD’s and read books relating to personal development and online marketing everyday. You will be amazed at how fast you will see a difference in your business and life.